3 steps to guarantee multishoring success
Prepare your systems for multishore scale with three audits covering workflows, technology and stakeholder alignment.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Kelley Bailey is the Director of Strategic Accounts & Managed Solutions at Cella by Randstad Digital, where she serves as a strategic leader for evolving creative organizations. A connector by nature, she doesn’t just manage accounts; she looks for the hidden synergies that others may miss, finding ways to connect disparate projects and talent to create solutions that are far more valuable than the sum of their parts. In an industry currently grappling with the evolution of AI and shifting creative roles, Kelley brings a grounded, "test-and-learn" philosophy to the table. She believes in moving forward through incremental, validated changes, ensuring that innovation is never just a buzzword, but a measurable driver of success. Whether leading a creative studio or an innovation team, Kelley’s focus remains on weaving people and technology into a fabric that is resilient, scalable, and future-proof.
Prepare your systems for multishore scale with three audits covering workflows, technology and stakeholder alignment.
Kelley Bailey | Apr 15, 2026 at 8:19 am ETMulti-shore teams underperform without the right structure, context or trust for succeeding. This 3-pillar framework drives autonomy, quality and faster ROI.
Kelley Bailey | Jan 22, 2026 at 9:00 am ET