Marketing artificial intelligence (AI)
Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
Braze's latest articles
AI Decisioning 101: Unlocking Personalization at Scale
Consumer expectations for personalized experiences have never been higher. Yet 85% of marketing execs are concerned their messages aren’t hitting home. Thankfully, advancements in agentic AI are helping marketers transform into strategic conductors, amplifying their ability to gain context, apply intelligence, and deliver more relevant customer interactions at scale. If you find yourself curious, eager, […]
Getting Your Email Data Strategy Right
Consumers increasingly demand relevant, personalized, real-time communications from the brands they engage with. At the same time, marketers are grappling with an explosion of data—often living in siloes—that prevents them from getting an accurate, comprehensive, and actionable understanding of their customers. In fact, a recent survey of ESP buyers highlighted “lack of consolidated customer data” […]
Build Brand Humanity by Mastering Empathy at Scale
More human communication leads to demonstrably better business results. But putting humanity into action is easier said than done. Technology can help businesses forge more human connections between consumers and the brands they love. That’s why Braze commissioned two powerful studies conducted by Forrester Consulting to dig deeper into this important topic. Join guest speaker […]
The Cross-Channel Difference: How Breaking Down Silos Can Boost Engagement More Than 800%
It’s been clear for a while that using multiple messaging channels to reach customers has a positive effect. But there’s a big difference between knowing that a cross-channel strategy is smart business and understanding just how much adding a second (or third) marketing channel can boost engagement. Braze (formerly Appboy) has the full scoop on […]