Revive old content to win in AI search
AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Adam Tanguay is Head of Growth at Jordan Digital Marketing, which he joined in Feb. 2019. Formerly Head of Marketing at Webflow and Head of Organic Growth at Weebly, Adam has developed successful growth programs with a mix of content strategy, copywriting, technical know-how, and analytics acumen across a range of organic channels.
AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it.
Adam Tanguay | Mar 4, 2026 at 8:50 am ET