Marketplaces & Commerce
Backing the new wave of buying experiences.
Overview
Greylock has a long history of early-stage partnership with networks & marketplaces across consumer and b2b domains. As former growth and product practitioners, we've long been obsessed with building levers to establish network effects businesses. These models can be very challenging to get off the ground, but when they work, they can really work. And these learnings compound – our early investments in iconic consumer marketplaces like Airbnb and Redfin yielded more recent investments in the current wave of B2B and labor marketplaces like Instawork or Inventa.
While marketplaces are one commerce business model we love, we are also excited to partner with application & infrastructure layer projects powering the next wave of consumer & b2b commerce. And just as AI will enable the next wave of service- and vertical marketplaces, we also believe AI will amplify new sales & marketing channels like Postscript with SMS, and accelerate adoption of B2B commerce solutions in older industries, like Pepper with foodservice.
Brian Chesky // Airbnb
Belong Anywhere
In 2010, Airbnb was still in its early days. But it was clear that co-founders Brian Chesky, Joe Gebbia and Nate Blecharczyk had a transformational idea: to redefine the travel experience with a platform powered by individuals. Instead of another travel booking website, they built a living system, with human connection and a sense of belonging at the center of it all. Within a year, Airbnb was worth more than $1 billion, and in December 2020, the company went public (Nasdaq: ABNB). Today, travelers and locals alike can belong anywhere by booking one of millions of listings and thousands of experiences across hundreds of countries and regions.
Learn MoreDOMAIN
Consumer, Marketplace & Commerce
FIRST PARTNERED
Series A
CURRENT STATUS
Public
INVESTORS
Reid Hoffman
LEADERSHIP
Brian Chesky, CEO & Co-Founder
Joe Gebbia, CPO & Co-Founder
Nathan Blecharczyk, CTO & Co-Founder
HQ
San Francisco, CA | USA
B2B Marketplaces
Bringing modern consumer discovery & transaction experiences to the B2B world.
Telemedicine platform connecting medical institutions with specialists.
AmplifyMD connects medical institutions with a lack of specialty access – often in rural or small regions of the United States – to a network of leading specialists. The company provides both the clinical team as well as the software to streamline and automate virtual care delivery and billing workflows and integrates seamlessly with hospitals’ existing EHRs.
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
David Thacker
LEADERSHIP
Meena Mallipeddi, Co-Founder & Chief Executive Officer
Anand Nathan, Co-Founder & Chief Product Officer
HQ
Los Gatos, CA
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
Mike Duboe, Christine Kim
LEADERSHIP
Camille van Horne, CEO & co-founder
Ashish Sinha, President & co-founder
HQ
New York, NY
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Series C
CURRENT STATUS
Active
INVESTORS
David Thacker, Christine Kim
LEADERSHIP
Sumir Meghani, CEO & Co-Founder
HQ
San Francisco, CA | USA
Inventa is a B2B marketplace that connects brands & retailers in Latam.
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Series A
CURRENT STATUS
Active
INVESTORS
Mike Duboe
LEADERSHIP
Marcos Salama, Founder & CEO
Fernando Carrasco, Co-founder & CDO
Laura Camargo, Co-Founder, CFO & People
HQ
São Paulo, Brazil
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Series A
CURRENT STATUS
Active
INVESTORS
Mike Duboe, Christine Kim
LEADERSHIP
Kimberly Shenk, Founder & CEO
HQ
Distributed
Convenient health care booking and cost transparency app.
DOMAIN
Consumer, Marketplace & Commerce, SaaS
FIRST PARTNERED
Series B
CURRENT STATUS
Active
INVESTORS
James Slavet
LEADERSHIP
Heather Fernandez, CEO & Co-Founder
Daniele Farnedi, CTO & Co-Founder
HQ
San Francisco, CA | USA
B2C Marketplaces
Connecting consumers with products and services.
DOMAIN
Consumer, Marketplace & Commerce
FIRST PARTNERED
Series A
CURRENT STATUS
Public
INVESTORS
Reid Hoffman
LEADERSHIP
Brian Chesky, CEO & Co-Founder
Joe Gebbia, CPO & Co-Founder
Nathan Blecharczyk, CTO & Co-Founder
HQ
San Francisco, CA | USA
The world's #1 fundraising site for personal causes and life events.
GoFundMe is the world’s largest and most trusted free online fundraising platform that makes it easy to help others and turn compassion into action. The GoFundMe community has raised over $9 billion from more than 120 million donations for people, causes, and organizations. GoFundMe is changing the way the world gives.
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Series A
CURRENT STATUS
Active
INVESTORS
James Slavet
LEADERSHIP
Tim Cadogan, CEO
HQ
Redwood City, CA | USA
DOMAIN
Fintech & Crypto, Marketplace & Commerce
FIRST PARTNERED
Series A
CURRENT STATUS
Active
INVESTORS
Mike Duboe, Christine Kim
LEADERSHIP
Zhouxun Yin, Co-Founder
Jack Lu, Co-Founder
HQ
Mountain View, CA | USA
DOMAIN
Consumer, Marketplace & Commerce
FIRST PARTNERED
Series D
CURRENT STATUS
Public
INVESTORS
James Slavet
LEADERSHIP
Glenn Kelman, President & CEO
HQ
Seattle, WA | USA
Commerce
Enabling the next generation of B2B and B2C commerce.
DOMAIN
Infrastructure, Marketplace & Commerce, SaaS
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
Mike Duboe, Corinne Riley
LEADERSHIP
Steve Sewell, Co-Founder & CEO
Brent Locks, Co-Founder & COO
HQ
Distributed
AI-driven customer journey platform.
FERMÀT is the next generation of influencer driven e-commerce, where influencers and brands collide. FERMÀT provides the tooling and the network to enable distributed commerce. We help brands easily embed shopping experiences in influencer content, so the influencer’s audience has a native, engaging shopping experience.
DOMAIN
AI, Marketplace & Commerce
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
Saam Motamedi
LEADERSHIP
Rishabh Jain, CEO
Shreyas Kumar, CTO
HQ
San Francisco, CA
The eCommerce platform for food distributors.
Pepper is the eCommerce platform for food distributors. Thousands of restaurants, grocery stores, and convenience stores, across N. America, order from their distributors on an ordering system that’s powered by Pepper. On average, food distributors using Pepper see 14% sales growth and 77% reduction in order entry time.
DOMAIN
Marketplace & Commerce, SaaS
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
Mike Duboe
LEADERSHIP
Bowie Cheung, Co-Founder
Chetan Narain, Co-Founder
Ivana Tesanovic, Co-Founder
HQ
New York City, NY | Remote
SMS marketing for growing Shopify stores.
Postscript is the leading ecommerce SMS platform that enables brands to communicate and engage with customers through text message marketing. Built to connect directly with Shopify and Shopify Plus merchants, Postscript provides technology for brands to segment lists, create deep data flows, and respect the inbox of consumers.
DOMAIN
Marketplace & Commerce, SaaS
FIRST PARTNERED
Series B
CURRENT STATUS
Active
INVESTORS
Mike Duboe
LEADERSHIP
Adam Turner, CEO
Colin Turner, COO
Alex Beller, President
HQ
Postscript is a fully remote company.
Analytics for high-growth ecommerce brands and agencies. Think of us as your data team.
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
Mike Duboe
LEADERSHIP
Scott Sonneborn
Manav Kohli
Vori makes supermarkets more efficient by connecting data across the food supply chain and digitizing workflows and analog data.
Vori makes supermarkets more efficient by connecting data across the food supply chain and digitizing workflows and analog data.
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
Mike Duboe
LEADERSHIP
Brandon Hill