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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New features may be coming to AdWords Responsive AdsDec 1, 2016 by Ginny Marvin Some accounts are now requiring a square image. Google makes it easier to add & remove emails […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program expands to agencies and technology partners, rolling out to more marketsNov 15, 2016 by Ginny Marvin Customers that meet certain engagement criteria can become eligible for program benefits. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Search Console is undergoing infrastructure updatesNov 10, 2016 by Barry Schwartz Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy. Boost […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All about the Google mobile-first indexNov 9, 2016 by Barry Schwartz Here’s everything we know about the Google mobile-first index. As Trump racked up Electoral College votes, searches about moving […]
In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search ads in 1H generated $16.3 billion or 50 percent of total digital revenueNov 1, 2016 by Greg Sterling Mobile was the driver of overall growth, with mobile search ad revenue […]
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google's defense from antitrust charges.
As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For manufacturers selling in retail chains, Google launches affiliate location ad extensionsOct 20, 2016 by Ginny Marvin The extension lets manufacturers to show users nearby retail chains in which their products […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Within months, Google to divide its index, giving mobile users better & fresher contentOct 13, 2016 by Barry Schwartz Currently, Google has a single index of documents for search. Google’s Gary […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Rethinking today’s attribution problem in digital marketing Oct 12, 2016 by Christi Olson Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common […]
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business testing advanced verification process for spammy map categoriesOct 5, 2016 by Barry Schwartz Google tests a new spam prevention technique for local results called advanced verification. It uses […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google iOS search app adds Touch ID for reentering your private searchesSep 27, 2016 by Barry Schwartz Google’s iOS search app can unlock your incognito mode private searches using Touch ID. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google downplays the Google algorithm ranking update this week as “normal fluctuations”Sep 16, 2016 by Barry Schwartz Was there a major Google algorithm change this week? Many webmasters believe so. Google […]
Looks are culled from partners including Polyvore and Curalate with related products featured in Shopping ads.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google introduces the ‘search live coverage carousel’ for real-time indexing & search results Aug 31, 2016 by Barry SchwartzIs this the real time Google indexing API? Google is now piloting the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing your internal link structureAug 24, 2016 by Dave Davies SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google warns it will crack down on “intrusive interstitials” in January Aug 23, 2016 by Barry Schwartz Google will reinforce its emphasis on the mobile search experience with a new penalty […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz trims product line to focus on search, lays off 28% of staffAug 17, 2016 by Barry Schwartz Moz, a company many SEOs have grown to love, announced they have made […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console reporting glitch shows no links for some webmastersAug 11, 2016 by Barry Schwartz No need to panic — the link report in the Google Search Console seems to […]
Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google returns special presidential candidates box that previously omitted Donald TrumpJul 27, 2016 by Barry Schwartz Google blames “technical bug.” Sanders continues to show as having Google: There is no PageRank […]
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO? SEM? SMX East has you covered. Jun 29, 2016 by Search Engine Land One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. […]
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation Jun 28, 2016 by Christi Olson Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can […]
Yellow is out, green is in for text ads in Google search results.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Maps becomes a platform with new extensions for third-party appsJun 13, 2016 by Greg Sterling The move parallels Apple’s decision to open up Siri and Messages to developers. Here’s my […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple brings Siri to Mac, new exposure for non-Google search engines Jun 13, 2016 by Danny Sullivan Soon, you will finally be able to search the web from your Mac desktop […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing News launches PubHub, a portal for news publishers to submit their sitesJun 7, 2016 by Barry Schwartz Bing News has launched their Bing News PubHub, a place to submit your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it’s not deliberately filtering “Crooked Hillary” suggested search to favor ClintonJun 4, 2016 by Danny Sullivan Google offers an autocomplete suggestion of “Lying Ted” for “lying” but fails to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can you manage your inventory with Google Shopping?Jun 3, 2016 by Andreas Reiffen Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With lots of unknowns, SEM experts weigh in on the biggest AdWords announcements of last weekJun 2, 2016 by Ginny Marvin What do advertisers need to start thinking about now, and […]
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI. Here are six […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-friendly algorithm boost has rolled outMay 12, 2016 by Barry Schwartz The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops product rich snippets from airline pricing websitesMay 4, 2016 by Barry Schwartz Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to […]
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz launches comprehensive keyword research tool ‘Keyword Explorer’May 3, 2016 by Greg Finn A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Maximizing your mobile impact Apr 29, 2016 by Amy Bishop Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization […]