What is the inevitable evolution of LLMs and search?
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
Topic: Search Labs
Google AI Mode: What it is & how it impacts search
Google AI Mode is reshaping how results are generated. Learn what it means for SEO, how it works, and how to adapt your strategy for AI-driven search.
Google AI Mode gets more visual, including inspirational shopping responses
Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.
Google AI Mode coming to Chrome browser
Plus, while on a website using Chrome, you can ask questions and learn more about your current page with AI Mode.
Google expands AI Mode beyond English
Google AI Mode now works with Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.
Google AI Mode may become the default Google Search experience “soon.”
Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon. Later, Google said not to look into this message too much, implying AI Mode won't be the default.
Google launches AI Mode in 180 countries and territories
Google also added new agentic and personalization features in AI Mode.
Google Preferred Sources rolling out in US and India
Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories section in Google Search.
Google releases AI Mode in the UK
The third country to get AI Mode in Google Search is the United Kingdom.
Google Web Guide for AI organized search results
This is a search labs experiment, opt in only now, for the web tab within Google Search.
Google homepage search box rolling out AI Mode button
It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.
Google AI Mode available in India without sign-in
Just two weeks ago, Google launched AI Mode within Search Labs - now Google made it available to all, without sign-in.
Google Search tests “Preferred Sources” for Top Stories
Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt in right now.
Google AI Mode now available in India
Google's first international expansion of AI Mode goes to India, via Search Labs.
Google Search adds AI try-on, previews agentic checkout
Shop with AI Mode lets users find, try on, and buy clothing in Google Search using personal photos and live price tracking.
Google launches AI Mode to all U.S. searchers with new features
Deep Search, complex analysis, data visualization and more features roll out in Google AI Mode, some in Search Labs.
Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews
Plus, AI Overviews are now available to more searchers, including teenagers.
Google Search launches Ask for me
This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.
Google testing audio version of Google Discover named Daily Listen
This is a Search Labs experimental feature available on the Google App for iOS or Android.
Google rolls out new AI-organized search results, AI Overview links
Google's organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.
Google AI Overviews now show for signed-out users in the US
You no longer need to be logged in to see AI Overviews in the US, Google confirmed this is rolled out to all US searchers.
Google AI Overviews gains new citations and links, plus more
Google is also rolling out AI Overviews in United Kingdom, India, Japan, Indonesia, Mexico and Brazil and expanding Search labs features and availability.
New Google Search AI features to help you plan, research and learn
New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.
Google rolls out AI Overviews in US with more countries coming soon
AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.
A tribute to Mark Irvine
Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.
Google testing new tools for a more personalized shopping experience
Google is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
Google SGE a top threat to brand and product terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Google starts testing AI overviews from SGE in main Google search interface
Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Google SGE testing and development is ongoing, growing
Google's Search Generative Experience presence is growing in industries and new countries. Here's what the latest SGE activity signals.
Google CEO talks future of SGE, Gemini, Ads and AI Search
Where is Google Search headed in 2024 and beyond? The latest Alphabet earnings call provide some clues about where Google is focused.
No, Google has NOT announced SGE isn’t going to happen
Speculation about the future of SGE seems to be spreading, all based on interpretations of two sentences in a Google blog post.
The rise of Google followership: Unlocking visibility on Google’s surfaces
Learn how Google is expanding into a surface ecosystem and why followership matters for brand visibility today and beyond.
Google rolls out new AI features in SGE to boost product visibility and conversions
The search engine is introducing three new capabilities within SGE, designed to improve the shopping experience.
Google Search tests Notes on search results
The notes feature is a labs experiment that you can turn on or off.
Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions
SGE now in more countries, more languages with more features.
How your approach to content needs to change: People, process and technology
The dynamics of content optimization in the age of AI and evolving user preferences, and how to balance AI assistance with human creativity.
Hands-on with Google’s new Search Generative Experience
Here's your early look at a variety of searches on the new Google Search Generative Experience.
Google opens access to Search Generative Experience today
Some of you who signed up for the waitlist will get an email notifying you that you have access to try out the new labs search experience.
How to sign up for the new Google Search Generative Experience
Want to join the waitlist? This will only be available to U.S.-based searchers and will only be supported in the English language.