{"id":337,"date":"2021-06-14T04:30:14","date_gmt":"2021-06-14T08:30:14","guid":{"rendered":"https:\/\/seojet.net\/?p=337"},"modified":"2023-01-10T14:53:07","modified_gmt":"2023-01-10T19:53:07","slug":"homepage-seo","status":"publish","type":"post","link":"https:\/\/seojet.net\/blog\/homepage-seo\/","title":{"rendered":"Homepage SEO &#8211; How To Build Brand Trust With Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"337\" class=\"elementor elementor-337\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e78a78e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e78a78e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45e3bc21\" data-id=\"45e3bc21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5556fd0a elementor-widget elementor-widget-spacer\" data-id=\"5556fd0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48ee1d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48ee1d0e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69f9f98a\" data-id=\"69f9f98a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-203b3162 elementor-widget elementor-widget-text-editor\" data-id=\"203b3162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"entry-title\" style=\"margin-top: 15px; margin-bottom: 15px; padding-bottom: 10px; border: 0px; outline: 0px; font-size: 45px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; line-height: 1em; font-weight: 500; font-family: Lato, Helvetica, Arial, Lucida, sans-serif; letter-spacing: normal; color: #1c1c1c !important;\">Homepage SEO \u2013 How To Build Brand Trust With Google<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3284544c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3284544c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21aa723d\" data-id=\"21aa723d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca16ad9 elementor-widget elementor-widget-breadcrumbs\" data-id=\"ca16ad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/seojet.net\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25114157\" data-id=\"25114157\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-156a4f5d elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-search-form\" data-id=\"156a4f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/seojet.net\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-156a4f5d\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-156a4f5d\" placeholder=\"Search...\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b683a65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b683a65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-32190ed4\" data-id=\"32190ed4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b83936 elementor-widget elementor-widget-image\" data-id=\"52b83936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/seojet.net\/wp-content\/uploads\/2022\/04\/proper-homepage-seo.png\" class=\"attachment-large size-large wp-image-338\" alt=\"\" srcset=\"https:\/\/seojet.net\/wp-content\/uploads\/2022\/04\/proper-homepage-seo.png 700w, https:\/\/seojet.net\/wp-content\/uploads\/2022\/04\/proper-homepage-seo-300x169.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" style=\"width:100%;height:56.29%;max-width:700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-64c19b72\" data-id=\"64c19b72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23b9f50f elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"23b9f50f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1746 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-strategies category-seojet entry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/seojet.net\/blog\/what-is-a-technical-seo-audit-and-why-does-it-matter\/\" target=&quot;_blank&quot;>\n\t\t\t\tWhat Is a Technical SEO Audit and Why Does It Matter?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tSEOJet Team\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tOctober 5, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Even the best-written content in the world won\u2019t rank if your website is broken behind<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/seojet.net\/blog\/what-is-a-technical-seo-audit-and-why-does-it-matter\/\" aria-label=\"Read more about What Is a Technical SEO Audit and Why Does It Matter?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1738 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-strategies entry\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/seojet.net\/blog\/how-to-rank-in-ai-overviews\/\" target=&quot;_blank&quot;>\n\t\t\t\tHow to Rank in AI Overviews: A Practical Guide to Standing Out in Search\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tSEOJet Team\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 17, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Google redefined the search experience with AI Overviews\u2014a generative AI feature that instantly summarizes answers<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/seojet.net\/blog\/how-to-rank-in-ai-overviews\/\" aria-label=\"Read more about How to Rank in AI Overviews: A Practical Guide to Standing Out in Search\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40ae2d58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40ae2d58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f3029d3\" data-id=\"4f3029d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41229411 elementor-widget elementor-widget-text-editor\" data-id=\"41229411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">We\u2019re about to discuss something controversial in the SEO world and explain how you should totally rethink the way you do homepage SEO.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">One of the issues we come across over and over again is that people want to rank for all of their main key phrases on their home page.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">As a result, they spend both time and money building links to the home page to help them target those keywords.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">But when we show them what a home page link map truly looks like, most of the time people are surprised to see\u00a0<a style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #2d66ed;\" href=\"https:\/\/seojet.net\/blog\/how-many-backlinks-does-a-website-need\/\">how many backlinks<\/a>\u00a0a homepage has. And not only that, but how\u00a0<span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent; text-decoration-line: underline;\">few<\/span>\u00a0anchor texts actually have any reference to a keyword.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">The reality is that keyword-rich anchors are almost counterintuitive. Any successful SEO knows that keyword rich anchors alone won\u2019t help you.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Let\u2019s think about this.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\"><span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent; font-weight: bold;\">Google trusts big brands.<\/span><\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Why? Because big brands can get links naturally.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Face it, they can do this just as much as they can afford to buy links from a service like us, but p<span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\">eople, businesses, and publications link to big brands all the time, naturally.<\/span><\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\"><span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\">Brands are newsworthy, brands get PR, and people share the brands they love.<\/span><\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">So Google can\u00a0<a style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #2d66ed;\" href=\"https:\/\/seojet.net\/blog\/backlink-checkers\/\">check backlinks<\/a>\u00a0from a big brand with confidence and know that for the most part the links were acquired naturally.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">If they know the links are natural, then the\u00a0<a style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #2d66ed;\" href=\"https:\/\/seojet.net\/blog\/build-backlinks\/\">anchor text distribution<\/a>\u00a0of a brand is the template we should probably follow to show Google that your website should be considered a legitimate brand.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">So what do we do? We copy the big brands.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">More specifically, we copy the backlink profile of their home page.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Why the homepage?<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Your homepage is your most important page in your site. If brand fanatics or the press are going to link to you, most of the time it will be to the home page.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">And this is where we establish trust with Google.<\/p><h2 style=\"padding-bottom: 10px; border: 0px; outline: 0px; font-size: 29px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #000000; line-height: 1em; font-weight: 500; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif;\">Should The Homepage Of My Website Contain SEO?<\/h2><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Many people struggle with this question of whether the homepage of their website should contain SEO.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">The answer is yes.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">By all means, do\u00a0<a style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #2d66ed;\" href=\"https:\/\/www.thehoth.com\/learn\/seo\/on-page-seo\/what-it-is\/\">on page SEO<\/a>\u00a0for your homepage. Target whatever key phrases you want to target. But when it comes to link building and anchor texts, you\u2019ll have to exercise constraint.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">The temptation is there to use the most powerful page in your website to target your most important key phrases.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">It\u2019s an internal battle every SEO or business deals with but, you have to remember,\u00a0<span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent; text-decoration-line: underline;\">the most important thing you can do in SEO is build trust with Google<\/span>.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">The more trust you build, the more authority your site will have. It\u2019s simple.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Let\u2019s check out an example of what the trust from Google can do for your website.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Overstock.com is a huge powerhouse online e-commerce brand. They are a competitor to Amazon and other major online retailers.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">They have about 17k links from unique domains pointing just at the home page.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">90% of those links are either the brand name or some form of the URL as the anchor text. And the vast majority of the other anchors contain the brand name Overstock in the anchor as well.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-753 lazyload\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/357;margin-top: 0px; margin-bottom: 0px; padding: 0px; border-width: 0px; border-style: initial; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\" data-src=\"https:\/\/seojet.net\/wp-content\/uploads\/2017\/03\/overstock-anchors.jpg\" data-sizes=\"(max-width: 700px) 100vw, 700px\" data-srcset=\"https:\/\/seojet.net\/wp-content\/uploads\/2017\/03\/overstock-anchors.jpg 700w, https:\/\/seojet.net\/wp-content\/uploads\/2017\/03\/overstock-anchors-300x153.jpg 300w\" alt=\"\" width=\"700\" height=\"357\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">This is\u00a0<a style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #2d66ed;\" href=\"https:\/\/seojet.net\/blog\/anchor-text-ratio-seo\/\">what a proper anchor text ratio looks like<\/a>\u00a0from a real brand that Google trusts.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">With such a large scale of links from referring domains, almost all containing the brand name in some way you can understand why Google trusts Overstock.com.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Let\u2019s go over another example from a very well known website in the SEO industry.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Backlinko.com is owned by Brian Dean and the site ranks in the top 10 for pretty much all of the key phrases that are big in the SEO world.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">But guess what, he doesn\u2019t target any keywords with links to his home page.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">In fact, if you look at his homepage backlink profile, he has 12k referring domains and 98% of his links are his brand, his name, or some form of his URL.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">That\u2019s right.\u00a0<span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent; font-weight: bold;\">98%<\/span>.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">He doesn\u2019t focus on keywords on his home page at all. He writes huge blog posts and targets his keywords there.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Are you starting to catch the vision?<\/p><h3 style=\"margin-top: 20px; margin-bottom: 10px; border: 0px; outline: 0px; font-size: 26px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #4a6781; line-height: 1.1; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif;\">Why building Google trust is important<\/h3><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Once you are trusted by Google, getting ranked in Google becomes so\u2026 much\u2026<em style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\">\u00a0easier<\/em>.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Let\u2019s go back to Overstock.com and see an example of this.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">If you search the key phrase \u201cmens gold bracelets,\u201d guess who shows up #1?<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-428 lazyload\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/675;margin-top: 0px; margin-bottom: 0px; padding: 0px; border-width: 0px; border-style: initial; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\" data-src=\"https:\/\/seojet.net\/wp-content\/uploads\/2017\/03\/overstockgoldbracelets.jpg\" data-sizes=\"(max-width: 700px) 100vw, 700px\" data-srcset=\"https:\/\/seojet.net\/wp-content\/uploads\/2017\/03\/overstockgoldbracelets.jpg 700w, https:\/\/seojet.net\/wp-content\/uploads\/2017\/03\/overstockgoldbracelets-300x289.jpg 300w\" alt=\"\" width=\"700\" height=\"675\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Yep, it\u2019s Overstock.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">You\u2019re probably saying to yourself, big deal, you just told us they are a huge brand.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Look at the backlink profile for that page. You\u2019ll see that no other site (besides a couple of spammy search engines) link to that page.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Overstock can rank for an extremely competitive key phrase that has almost 10k searches a month without one single legitimate link to that page. And the way they do it is with the brand authority and trust they have built with Google.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Again, this is why it is so important to focus on\u00a0<span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent; text-decoration-line: underline;\">brand building through link building<\/span>\u00a0on your home page.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">It is how you need to do your homepage SEO. Become a big brand in Google\u2019s eyes.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Is it going to happen overnight? No. But as long as you consistently build links (and in the proper way) to your homepage, your brand authority will grow.<\/p><h2 style=\"padding-bottom: 10px; border: 0px; outline: 0px; font-size: 29px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #000000; line-height: 1em; font-weight: 500; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif;\">How To Build Homepage Backlinks<\/h2><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">So how do you build backlinks to your homepage to match a big brand?<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">First, you need to\u00a0<span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent; font-weight: bold;\">stop<\/span>\u00a0building links with keyword-related anchors for your home page. Remember 80%-90% of the links to your homepage should contain no reference to any keyword in the anchor text unless there happens to be a keyword in your brand name.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Let\u2019s look at Amazon\u2019s home page link profile. First list the anchor text that is used most often in links pointing to their home page. Then, list the percentage of links that have that anchor text:<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Amazon.com \u2013 30%<br \/>Amazon \u2013 28%<br \/>www.amazon.com \u2013 16%<br \/>https:\/\/www.amazon.com \u2013 12%<br \/>natural anchors \u2013 6%<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Between those 5 anchors, that makes up 92% of the links pointing to the home page of Amazon.com.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Here is Overstock\u2019s homepage backlink profile:<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Overstock.com \u2013 40%<br \/>Overtstock \u2013 23%<br \/>https:\/\/www.overstock.com \u2013 11%<br \/>www.overstock.com \u2013 10%<br \/>natural anchors \u2013 7%<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">91% of the backlinks that point to their home page have 0 reference to any key phrase.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Here is one more example of a big brand. Let\u2019s look at Auto Trader\u2019s home page backlinks:<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">autotrader.com \u2013 28%<br \/>autotrader \u2013 19%<br \/>www.autotrader.com \u2013 17%<br \/>https:\/\/www.autotrader.com \u2013 14%<br \/>auto trader \u2013 7%<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Those are the top 5 anchors for AutoTrader.com\u2019s home page making up 85% of their home page links.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">This is how you build trust with Google and make your website look like a\u00a0<em style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\">real<\/em>\u00a0brand.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">So, for example, when we\u2019re building backlinks to the homepage of SEOJet, 80%-90% of the links will have one of these as the anchor text:<\/p><ul style=\"padding-bottom: 23px; padding-left: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; list-style-position: initial; list-style-image: initial; line-height: 26px; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\"><li style=\"border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\">SEOJet<\/li><li style=\"border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\">SEO Jet<\/li><li style=\"border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\">https:\/\/seojet.net<\/li><li style=\"border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\">SEOJet.net<\/li><li style=\"border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\">seojet.net<\/li><\/ul><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">I know you\u2019re having an internal battle right now thinking, \u201cHow can I justify spending the time and money it is going to take to get links that are nothing but URL and brand name as the anchor?\u201d<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">The answer is simple. It is what works.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">This is what will make all of the difference in your SEO. This is what will keep you safe from future Google backlink updates. (Notice how big brands are hardly affected by the updates?)<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Build this into your\u00a0<a style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #2d66ed;\" href=\"https:\/\/seojet.net\/blog\/seo-proposal-template\/\">SEO proposals<\/a>\u00a0when you are trying to land new clients. This is what will make the difference for your SEO clients anyway.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Your homepage SEO strategy needs to be \u201cbuild my brand, build my brand, build my brand.\u201d<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Once you have gained Google\u2019s trust, you can then focus on keywords for other pages of your site, and it becomes so much easier to rank on those pages.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Yes, you can still build links to other pages.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">As you are building trust on your home page it is totally fine to also build links to other pages in your site. In fact, it would look unnatural if you\u00a0<em style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\">only<\/em>\u00a0pointed links to your homepage.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Overall, we recommend the following guideline:<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\"><span style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent; font-weight: bold;\">For every 1 link you build to a sub page or power page to your site, build 1 link to your home page.\u00a0<\/span><\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">For example, let\u2019s say you get 1 link each to 3 sub pages in your site, then I would recommend you build about 3 new links to your homepage as well.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Keep in mind that this a guideline and not a hard rule. The point is to have more links pointing to your homepage than any other page.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">(Psst. Don\u2019t know what a sub page or a power page is? Cut to the chase and\u00a0<a style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #2d66ed;\" href=\"https:\/\/seojet.net\/blog\/homepage-seo\/www.calendly.com\/seojet-trey\">book a call with us<\/a>\u00a0to find out. You might already have some and not even know it. These babies make all the difference in your brand authority.)<\/p><h2 style=\"padding-bottom: 10px; border: 0px; outline: 0px; font-size: 29px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #000000; line-height: 1em; font-weight: 500; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif;\">\u00a0<\/h2><h2 style=\"padding-bottom: 10px; border: 0px; outline: 0px; font-size: 29px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #000000; line-height: 1em; font-weight: 500; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif;\">Homepage SEO Content<\/h2><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Now, we haven\u2019t talked much about the content you should have on the homepage.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Trying to rank for your most important keywords on your homepage isn\u2019t bad. But since the links going to your homepage will be 80% branded, you will 100% need great content.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">A lot of brands spend time talking about the history of their company, or post pictures of their team on their homepage. This will do nothing for your SEO. And, forgetting SEO for a second, this will do nothing for your customers.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">The customers are the ones who need a transformation in their story. They are the ones who are trying to build a team, or run a successful business.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">The point is, cut to the chase. Tell them how you have a solution for them; How you can make their life better. And do it in one to two sentences.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">The mentality should always be, \u201cBrand first, then SEO.\u201d<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">If this one to two sentence blurb is a natural place to plug your keyword, then go for it. If not, then plug it in the body text or H2\u2019s.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">If you are targeting specific cities, be sure to include the names of those cities in your content as well.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">However, if your goal is to build brand on the home page then you don\u2019t need much content to do that.<\/p><h2 style=\"padding-bottom: 10px; border: 0px; outline: 0px; font-size: 29px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #000000; line-height: 1em; font-weight: 500; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif;\">SEO Homepage Title<\/h2><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Like mentioned before, it is fine to target a couple of key phrases on your homepage. In fact, we highly recommend you do that in your SEO title if possible.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">For the home page content, stick to one to two (maximum) keyword focuses. Save the other keywords for your other pages.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Another big thing is to make sure to include your brand name in the title.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">You can see on SEOJet\u2019s homepage our title starts out with our brand name, then has one keyword and then who the software is for.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">It is written more for click-through-rates rather than SEO.<\/p><h2 style=\"padding-bottom: 10px; border: 0px; outline: 0px; font-size: 29px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #000000; line-height: 1em; font-weight: 500; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif;\">Exact Match Domains<\/h2><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">How do exact match domains play into all of this? If an exact match domain is your brand this homepage SEO strategy becomes a little bit trickier.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Here is how we approach it.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Instead of getting a high percentage of links with my brand name (which would also be an exact match key phrase) we place the majority of the home page links as ExactMatchDomain.com.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">So for example, if we owned www.seosoftware.com, as we built links to our home page we would make our backlink profile look something like this:<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">SEOSoftware.com \u2013 40%<br \/>https:\/\/www.seosoftware.com \u2013 20%<br \/>www.seosoftware.com \u2013 15%<br \/>SEO software \u2013 10%<br \/>everything else \u2013 15%<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Even though we could probably get away with getting more links that have \u201cseo software\u201d as the anchor, we would caution on the side of getting some form of the URL as the anchor.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">At some point you always have to worry if your profile is starting to look unnatural with too many key phrase anchors on your home page, even if the key phrase is the brand name.<\/p><div class=\"rm-area-end-of-blog\" style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\"><div class=\"rm-c\" style=\"outline: 0px; text-size-adjust: 100%; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important;\" data-v-622a5cde=\"\"><div class=\"rm-widget rm-wdg_3ndjuh3d rm-inline rm-plain rm-is-offer\" style=\"outline: 0px; text-size-adjust: 100%; max-width: 9999%; width: 795.156px; box-sizing: border-box !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; background-color: #3f3f6d !important; color: #ffffff !important; display: flex !important; position: relative !important; overflow: hidden !important;\" data-v-622a5cde=\"\"><div class=\"rm-carousel-element\" style=\"outline: 0px; text-size-adjust: 100%; width: 795.156px; box-sizing: border-box !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; flex-shrink: 0 !important;\" data-v-622a5cde=\"\"><div class=\"rm-main\" style=\"outline: 0px; text-size-adjust: 100%; height: 420.969px; box-sizing: border-box !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; text-align: center !important;\" data-v-622a5cde=\"\"><div class=\"rm-meat\" style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; padding: 30px 30px 16px !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; flex-grow: 1 !important;\" data-v-622a5cde=\"\"><div class=\"rm-title\" style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; border-image: initial !important; font-size: 24px !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; font-weight: 700 !important; line-height: 1.5 !important;\" data-v-622a5cde=\"\"><p>\u00a0<\/p><p style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; margin-top: 0px !important; margin-bottom: 0px !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important;\">Tired of spending thousands on SEO that doesn&#8217;t work?<\/p><p>\u00a0<\/p><\/div><div style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important;\" data-v-622a5cde=\"\"><div class=\"rm-description\" style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; margin-top: 12px !important; border-image: initial !important; font-size: 16px !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; font-weight: 400 !important; line-height: 1.5 !important;\" data-v-622a5cde=\"\"><p>\u00a0<\/p><p style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; margin-top: 0px !important; margin-bottom: 0px !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important;\">Sign up for my free SEO crash course and I will teach you an SEO strategy that will get you top rankings faster than ever.<\/p><p>\u00a0<\/p><\/div><form class=\"rm-offer-form\" style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; margin: 24px auto 20px !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; max-width: 400px !important; text-align: left !important;\" data-v-622a5cde=\"\"><fieldset style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important;\" data-v-622a5cde=\"\"><p><label class=\"rm-input-label\" style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; margin-bottom: 8px !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; display: block !important; position: relative !important;\" data-v-622a5cde=\"\"><input class=\"rm-input\" style=\"width: 400px; box-sizing: border-box !important; appearance: none !important; border-color: #d8dee4 !important; padding: 12px !important; color: #444444 !important; margin-bottom: 0px !important; font-size: 13px !important; line-height: normal !important; max-width: 400px !important; min-height: 48px !important; position: relative !important; border-radius: 2px !important; transition-duration: 0.15s !important; transition-timing-function: ease-out !important; transition-property: padding !important;\" tabindex=\"0\" type=\"text\" placeholder=\"Your first name\" data-v-622a5cde=\"\" data-lpignore=\"true\" \/><\/label><\/p><div class=\"rm-placeholder\" style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; padding-bottom: 3px !important; border-image: initial !important; font-size: 10px !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; opacity: 0 !important; top: 7px !important; right: 13px !important; left: 13px !important; color: #9fa6b2 !important; position: absolute !important; white-space: nowrap !important; overflow: hidden !important; transition: transform 0.15s cubic-bezier(0.17, 1.33, 0.43, 1) 0s, opacity 0s ease 0s !important; transform: translateY(6px) !important; pointer-events: none !important;\" data-v-622a5cde=\"\">Your first name<\/div><p><label class=\"rm-input-label\" style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; margin-bottom: 8px !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; display: block !important; position: relative !important;\" data-v-622a5cde=\"\"><input class=\"rm-input\" style=\"width: 400px; box-sizing: border-box !important; appearance: none !important; border-color: #d8dee4 !important; padding: 12px !important; color: #444444 !important; font-size: 13px !important; line-height: normal !important; margin-bottom: 0px !important; max-width: 400px !important; min-height: 48px !important; position: relative !important; border-radius: 2px !important; transition-duration: 0.15s !important; transition-timing-function: ease-out !important; transition-property: padding !important;\" tabindex=\"0\" title=\"Please enter your email address\" required=\"required\" type=\"email\" placeholder=\"Email address\" data-v-622a5cde=\"\" data-lpignore=\"true\" \/><\/label><\/p><div class=\"rm-placeholder\" style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; padding-bottom: 3px !important; border-image: initial !important; font-size: 10px !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; opacity: 0 !important; top: 7px !important; right: 13px !important; left: 13px !important; color: #9fa6b2 !important; position: absolute !important; white-space: nowrap !important; overflow: hidden !important; transition: transform 0.15s cubic-bezier(0.17, 1.33, 0.43, 1) 0s, opacity 0s ease 0s !important; transform: translateY(6px) !important; pointer-events: none !important;\" data-v-622a5cde=\"\">Email address<\/div><p>\u00a0<\/p><div style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important;\" data-v-622a5cde=\"\">\u00a0<\/div><p>\u00a0<\/p><p style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; margin-top: 0px !important; margin-bottom: 0px !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important;\">Send me the free SEO crash course!<\/p><p>\u00a0<\/p><div class=\"rm-terms\" style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; margin-top: 20px !important; border-image: initial !important; font-size: 11px !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; opacity: 0.5 !important; font-weight: 400 !important;\" data-v-622a5cde=\"\">This site is protected by reCAPTCHA and the Google\u00a0<a style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; text-decoration: underline !important;\" tabindex=\"0\" href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\" data-v-622a5cde=\"\">Privacy Policy<\/a>\u00a0and\u00a0<a style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; text-decoration: underline !important;\" tabindex=\"0\" href=\"https:\/\/policies.google.com\/terms\" target=\"_blank\" rel=\"noopener\" data-v-622a5cde=\"\">Terms of Service<\/a>\u00a0apply.<\/div><\/fieldset><\/form><div class=\"rm-powered-container\" style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; margin-top: 24px !important; margin-bottom: 10px !important; border-image: initial !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important;\" data-v-622a5cde=\"\"><a class=\"rm-powered\" style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; margin-right: -6px !important; margin-left: -6px !important; padding: 6px !important; border-image: initial !important; font-size: 11px !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; color: #ffffff !important; text-decoration: none !important; opacity: 0.75 !important; transition-duration: 0.2s !important; transition-property: opacity !important;\" href=\"https:\/\/rightmessage.com\/tools\/rightcta?utm_source=referral&amp;utm_medium=rightcta&amp;utm_campaign=850581743\" target=\"_blank\" rel=\"noopener\" data-v-622a5cde=\"\"><span style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; border-image: initial !important; vertical-align: middle !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important;\" data-v-622a5cde=\"\">Powered by<\/span><img decoding=\"async\" style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; margin-top: 1px !important; margin-right: 3px !important; margin-left: 3px !important; vertical-align: middle !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important; height: 14px !important;\" data-src=\"https:\/\/tb.rightmessage.com\/logo.svg\" alt=\"\" data-v-622a5cde=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><span style=\"outline: 0px; text-size-adjust: 100%; box-sizing: border-box !important; border-image: initial !important; vertical-align: middle !important; background-image: none !important; background-size: auto !important; background-attachment: scroll !important; background-origin: padding-box !important; background-clip: border-box !important;\" data-v-622a5cde=\"\">RightMessage<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><h2 style=\"padding-bottom: 10px; border: 0px; outline: 0px; font-size: 29px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #000000; line-height: 1em; font-weight: 500; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif;\">How Can SEOJet Help You Do Homepage SEO?<\/h2><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">If you got to this blog post from a search engine then you\u2019re most likely wondering what SEOJet is and how it can help you do better homepage SEO.<\/p><h3 style=\"margin-top: 20px; margin-bottom: 10px; border: 0px; outline: 0px; font-size: 26px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #4a6781; line-height: 1.1; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif;\">What Is SEOJEt?<\/h3><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">SEOJet literally tells you what anchor text to use for every backlink you get. It uses backlink data from #1 ranked pages in Google to help you build a backlink profile that matches other #1 ranked pages.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">In terms of doing SEO on your home page, the software looks at your existing homepage links and then tells you exactly what to do for each following link to build brand trust with Google.<\/p><h3 style=\"margin-top: 20px; margin-bottom: 10px; border: 0px; outline: 0px; font-size: 26px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #4a6781; line-height: 1.1; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif;\">Link Maps<\/h3><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">The software automatically creates what we call a link map for your homepage and for any other page you care about.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">A link map is a road map for your backlink strategy. It is where we show you what your current backlink profile looks like and which anchor text you need to do next to keep things looking natural.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-527 lazyload\" style=\"--smush-placeholder-width: 625px; --smush-placeholder-aspect-ratio: 625\/601;margin-top: 0px; margin-bottom: 0px; padding: 0px; border-width: 0px; border-style: initial; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\" data-src=\"https:\/\/seojet.net\/wp-content\/uploads\/2017\/06\/recipeslinkmap.jpg\" data-sizes=\"(max-width: 625px) 100vw, 625px\" data-srcset=\"https:\/\/seojet.net\/wp-content\/uploads\/2017\/06\/recipeslinkmap.jpg 625w, https:\/\/seojet.net\/wp-content\/uploads\/2017\/06\/recipeslinkmap-300x288.jpg 300w\" alt=\"\" width=\"625\" height=\"601\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p><h3 style=\"margin-top: 20px; margin-bottom: 10px; border: 0px; outline: 0px; font-size: 26px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #4a6781; line-height: 1.1; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif;\">Competitor Analysis<\/h3><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Because everyone wants to know what their competitor is doing to rank #1 I created the Competitor Lock feature.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">This report looks at your top-ranked competitor and shows you why they are ranked ahead of you and what you can do to beat them.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-609 lazyload\" style=\"--smush-placeholder-width: 650px; --smush-placeholder-aspect-ratio: 650\/661;margin-top: 0px; margin-bottom: 0px; padding: 0px; border-width: 0px; border-style: initial; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent;\" data-src=\"https:\/\/seojet.net\/wp-content\/uploads\/2018\/03\/competitorlock.jpg\" data-sizes=\"(max-width: 650px) 100vw, 650px\" data-srcset=\"https:\/\/seojet.net\/wp-content\/uploads\/2018\/03\/competitorlock.jpg 650w, https:\/\/seojet.net\/wp-content\/uploads\/2018\/03\/competitorlock-295x300.jpg 295w\" alt=\"SEOJet Competitor Lock Report\" width=\"650\" height=\"661\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">There are some other really cool things the software does but to learn more we recommend you go check out our demo where we also show you some really cool and easy to follow SEO strategies.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">Let SEOJet help you naturally build trust with Google. Our home page link maps will guide your backlinking efforts so that every link you build will have real purpose and will move you toward a #1 ranked backlink profile.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\"><a style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #2d66ed;\" href=\"https:\/\/seojet.net\/features.php\">See how SEOJet works here<\/a>.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">or<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\">If you haven\u2019t already,\u00a0<a style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #2d66ed;\" href=\"https:\/\/seojet.net\/businesstype.php\">watch an instant a demo to see how SEOJet works<\/a>.<\/p><p style=\"padding-bottom: 1em; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #0c0c0c; font-family: Lato, Helvetica, Arial, Lucida, sans-serif;\"><a style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #2d66ed;\" href=\"https:\/\/seojet.net\/businesstype.php\"><img decoding=\"async\" class=\"alignleft size-full wp-image-1016 lazyload\" style=\"--smush-placeholder-width: 298px; --smush-placeholder-aspect-ratio: 298\/53;margin-right: 15px; margin-bottom: 0px; margin-left: 0px; padding: 0px; border-width: 0px; border-style: initial; outline: 0px; text-size-adjust: 100%; vertical-align: bottom; background: transparent; display: inline;\" data-src=\"https:\/\/seojet.net\/wp-content\/uploads\/2016\/12\/watchdemoforblog.png\" alt=\"watch a demo of SEOJet\" width=\"298\" height=\"53\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/p><h4>\u00a0<\/h4><h4 style=\"padding-bottom: 10px; border: 0px; outline: 0px; font-size: 20px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: #000000; line-height: 1em; font-weight: 500; font-family: Montserrat, Helvetica, Arial, Lucida, sans-serif;\">Related:\u00a0<a style=\"margin: 0px; padding: 0px; border: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; color: blue; text-decoration-line: underline;\" href=\"https:\/\/seojet.net\/blog\/backlink-strategy-that-works\/\">The 3 Step Backlink Strategy That Works Like Magic With SEOJet<\/a><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63d7378a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63d7378a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2deea660\" data-id=\"2deea660\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Homepage SEO \u2013 How To Build Brand Trust With Google We\u2019re about to discuss something controversial in the SEO world and explain how you should totally rethink the way you do homepage SEO. One of the issues we come across over and over again is that people want to rank for all of their main&hellip; <a class=\"more-link\" href=\"https:\/\/seojet.net\/blog\/how-to-rank-in-ai-overviews\/\">Continue reading <span class=\"screen-reader-text\">How to Rank in AI Overviews: A Practical Guide to Standing Out in Search<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":338,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[8,9],"tags":[],"class_list":["post-337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building","category-seo-strategies","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Homepage SEO - How To Build Brand Trust With Google - SEOJet<\/title>\n<meta name=\"description\" content=\"None of your pages will rank on Google unless you do homepage SEO the right way. This guide will show you how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seojet.net\/blog\/homepage-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homepage SEO - How To Build Brand Trust With Google - SEOJet\" \/>\n<meta property=\"og:description\" content=\"None of your pages will rank on Google unless you do homepage SEO the right way. This guide will show you how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seojet.net\/blog\/homepage-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEOJet\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-14T08:30:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-10T19:53:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seojet.net\/wp-content\/uploads\/2022\/04\/proper-homepage-seo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SEOJet Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SEOJet Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seojet.net\\\/blog\\\/homepage-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seojet.net\\\/blog\\\/homepage-seo\\\/\"},\"author\":{\"name\":\"SEOJet Team\",\"@id\":\"https:\\\/\\\/seojet.net\\\/#\\\/schema\\\/person\\\/ba217d2c2d53dc97b5573b4ab6d58494\"},\"headline\":\"Homepage SEO &#8211; How To Build Brand Trust With Google\",\"datePublished\":\"2021-06-14T08:30:14+00:00\",\"dateModified\":\"2023-01-10T19:53:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/seojet.net\\\/blog\\\/homepage-seo\\\/\"},\"wordCount\":2422,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/seojet.net\\\/blog\\\/homepage-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seojet.net\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/proper-homepage-seo.png\",\"articleSection\":[\"Link Building\",\"SEO Strategies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/seojet.net\\\/blog\\\/homepage-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seojet.net\\\/blog\\\/homepage-seo\\\/\",\"url\":\"https:\\\/\\\/seojet.net\\\/blog\\\/homepage-seo\\\/\",\"name\":\"Homepage SEO - How To Build Brand Trust With Google - SEOJet\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seojet.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/seojet.net\\\/blog\\\/homepage-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/seojet.net\\\/blog\\\/homepage-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seojet.net\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/proper-homepage-seo.png\",\"datePublished\":\"2021-06-14T08:30:14+00:00\",\"dateModified\":\"2023-01-10T19:53:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/seojet.net\\\/#\\\/schema\\\/person\\\/ba217d2c2d53dc97b5573b4ab6d58494\"},\"description\":\"None of your pages will rank on Google unless you do homepage SEO the right way. 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