Marketing artificial intelligence (AI)
The AI era needs strategists grounded in expertise and guided by context
Clients can generate outputs with AI. Agencies win by delivering strategic clarity, integrated thinking and real-time intelligence.
More from MarTech: Page 6
Marketing artificial intelligence (AI)
Why automating a broken workflow with AI is a trap
Optimizing tasks and ignoring the system, automates waste. This framework lets you map friction and unlock real productivity gains.
Enablement platforms Highspot and Seismic announce merger
The era of sales enablement is giving way to AI-driven revenue enablement that brings GTM teams together.
Marketing artificial intelligence (AI)
OpenAI and Google reveal competing visions for AI ads
As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience.
Is your B2B lead management engine built for today’s reality?
Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution.
B2B marketing on Instagram: What you need to know
For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. Here's our guide to doing that.
Marketing owns customer data and the risks that come with it
Most teams can’t fully map where their customer data lives. That blind spot creates operational and legal consequences marketers can’t ignore.
Why customer service determines the ROI of your marketing spend
Marketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses.
Why marketing automation platforms are becoming decision engines
Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time.
Marketing artificial intelligence (AI)
How to design marketing organizations for AI learning and scale
Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale.
The secret to happy customers is… your data layer
Are you ready for the fifth era of the data layer? Tealium CTO Mike Anderson explains how AI and real-time data transform the martech landscape.
Fresh off the holiday season, Mailchimp debuts new ecommerce features
Fragmented data shouldn't stall progress. Mailchimp aims to integrate insights across tools to turn holiday learnings into a profitable path for 2026.
Marketing artificial intelligence (AI)
Oracle expands its AI agents for marketing, sales and CS teams
Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth.
How affiliate marketing powers AI search and creator commerce
Affiliate marketing enables AI visibility, creator monetization and privacy-resilient attribution as brands adapt to new discovery and commerce behaviors.
What TikTok gets right about attention and what email overlooks
TikTok forces creators to earn attention in seconds. Email marketing needs to do the same.
Why context matters as much as data in personalization
True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs.
Brand is the decision in B2B, and AI decides first
AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator.
Unify your adtech and salestech without breaking what works
Unifying your revenue tech stack doesn't mean compromising on specialization — here's how to connect the dots without breaking what works.
ActiveCampaign’s latest move signals the era of self-driving campaigns
The purchase of Feedback Intelligence shows that learning, self-correcting AI agents are redefining how modern campaigns are built and measured.
How smart B2B teams use video to win deals before they start
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.
Why customer success managers are a martech power move
Martech tools are easy to buy and hard to use. CSMs help teams unlock value, avoid renewal surprises and stay ahead of change.
US B2B marketers have the biggest budgets and the lowest confidence
55% of U.S. B2B marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%.
AI could unlock $32B for marketers, if we fix measurement first
When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations matter more than new tools.
B2B marketers should stop punting on Super Bowl week
HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year.
Performance marketing is being rewritten by AI
From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever.
Trust can’t be automated, and that’s why it matters
In an AI-driven world obsessed with efficiency, the companies that win are the ones that invest in human trust long before they need the next sale.
TransUnion looks to bring trust back to mobile communications channels
Frustrated when customers ignore your outreach? TransUnion wants to rebuild communication trust and ensure critical messages get through.
Your AI strategy fails without data and context
Moving beyond LLMs to AI agents is a heavy lift. We sat down with Salesforce’s Rahul Auradkar to discuss building a data foundation with context.
The brand moments algorithms will never understand
Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value them.
How to demonstrate marketing ROI in a way the C-suite trusts
Executives want business impact, not dashboards. Present marketing ROI through revenue influence, efficiency trends and predictability.
For ChatGPT ads, behavior matters more than targeting
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.
Marketing leaders need peers, not playbooks
In a world flooded with AI content and generic advice, marketers are turning to curated communities and in-person connections for help.
5 capabilities that separate high-performing MOps teams from the rest
From firefighting to focus, elite MOps teams follow a predictable maturity path. Here’s what that looks like in practice.
75% of marketers say their measurement systems are falling short
Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at the center of it.
57% of consumers trust brands more when they use AI, study finds
Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line.
Marketing artificial intelligence (AI)
Why AI visibility can increase direct traffic even when nobody clicks
Seeing a spike in direct traffic you can’t explain? It’s not a glitch. Here’s how to prove AI visibility is driving brand recall — even when you don't get the click.
The new buyer decision cycle happens across SEO and GEO
Still fighting for clicks in a zero-click world? We see you. Here's how to unify SEO and GEO to ensure your expertise is what your buyers hear.
How to make retargeting emails drive more sales during promotions
With the right timing, personalization, and urgency, retargeting emails can turn browsers into buyers during high-stakes events like Black Friday and Cyber Monday.
The in-house vs. agency debate misses the real paid media problem
Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.
B2B software marketing takes a turn with consolidation of review sites
Review site consolidation is a lot to digest. Let's break down the G2 acquisition so you can protect your intent data strategy and keep your pipeline steady.