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Apple Inc. (AAPL)

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266.68 -6.38 (-2.33%)
As of 2:08:13 PM EDT. Market Open.
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News headlines Apple is undergoing a significant leadership transition as Tim Cook steps down as CEO, with John Ternus set to take over on September 1. This change raises questions about Apple's future direction, particularly in AI and product innovation, as analysts remain cautiously optimistic amid a backdrop of strong financial performance.

Apple is undergoing a significant leadership transition as Tim Cook steps down as CEO, with John Ternus set to take over on September 1. This change raises questions about Apple's future direction, particularly in AI and product innovation, as analysts remain cautiously optimistic amid a backdrop of strong financial performance.

Updated 16m ago · Powered by Yahoo Scout
  • Previous Close 273.05
  • Open 271.45
  • Bid 266.20 x 200
  • Ask 273.97 x 400
  • Day's Range 265.40 - 272.80
  • 52 Week Range 193.25 - 288.62
  • Volume 28,289,633
  • Avg. Volume 46,163,596
  • Market Cap (intraday) 3.92T
  • Beta (5Y Monthly) 1.11
  • PE Ratio (TTM) 33.80
  • EPS (TTM) 7.89
  • Earnings Date Apr 30, 2026
  • Forward Dividend & Yield 1.04 (0.38%)
  • Ex-Dividend Date Feb 9, 2026
  • 1y Target Est 297.46

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

www.apple.com

150,000

Full Time Employees

September 27

Fiscal Year Ends

Performance Overview: AAPL

Trailing total returns as of 4/21/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .

YTD Return

AAPL
1.82%
S&P 500 (^GSPC)
3.48%

1-Year Return

AAPL
38.66%
S&P 500 (^GSPC)
37.32%

3-Year Return

AAPL
63.94%
S&P 500 (^GSPC)
71.37%

5-Year Return

AAPL
105.09%
S&P 500 (^GSPC)
69.73%

Earnings Trends: AAPL

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Earnings Per Share

GAAP
Normalized
GAAP
Normalized
 

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q1 FY26
Revenue 143.76B
Earnings 42.1B

Q2

FY25

Q3

FY25

Q4

FY25

Q1

FY26

0
50B
100B
 

Analyst Insights: AAPL

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Top Analyst

Wedbush
69/100
Latest Rating
Outperform
 

Analyst Price Targets

205.00 Low
297.46 Average
266.67 Current
350.00 High
 

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell
 

Latest Rating

Date 4/21/2026
Analyst Wedbush
Rating Action Reiterates
Rating Outperform
Price Action Maintains
Price Target 350 -> 350
 

Statistics: AAPL

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Valuation Measures

Annual
As of 4/20/2026
  • Market Cap

    4.01T

  • Enterprise Value

    4.03T

  • Trailing P/E

    34.56

  • Forward P/E

    31.95

  • PEG Ratio (5yr expected)

    2.46

  • Price/Sales (ttm)

    9.35

  • Price/Book (mrq)

    45.46

  • Enterprise Value/Revenue

    9.26

  • Enterprise Value/EBITDA

    26.37

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    27.04%

  • Return on Assets (ttm)

    24.38%

  • Return on Equity (ttm)

    152.02%

  • Revenue (ttm)

    435.62B

  • Net Income Avi to Common (ttm)

    117.78B

  • Diluted EPS (ttm)

    7.89

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    66.91B

  • Total Debt/Equity (mrq)

    102.63%

  • Levered Free Cash Flow (ttm)

    106.31B

Compare To: AAPL

Select to analyze similar companies using key performance metrics; select up to 4 stocks.

Company Insights: AAPL

Fair Value

266.67 Current
 

Dividend Score

0 Low
Sector Avg.
100 High
 

Hiring Score

0 Low
Sector Avg.
100 High
 

Insider Sentiment Score

0 Low
Sector Avg.
100 High
 

Research Reports: AAPL

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  • Apple: Passing the Big Baton

    Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple’s iPhone makes up a majority of the firm sales, and Apple’s other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple’s sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

    Rating
    Price Target
     
  • The news over the weekend was not what investors hoped to hear, and crude oil prices are moving higher yet again.

    The news over the weekend was not what investors hoped to hear, and crude oil prices are moving higher yet again. For stocks, you can flip a coin -- as the U.S. market has been immune to jumps in WTI of late. After a great start to the month, geopolitical worries were seemingly starting to calm. Indeed, last week the S&P 500 (SPX) rose 3.6%, its best five-day stretch since late November 2025. The Nasdaq ripped higher by 4.7%, the Nasdaq 100 popped 4.5%, the S&P 400 gained 3.3% and the S&P 600 added 4%.

     
  • Apple: March Releases, Including Brand-New MacBook Neo, Keep Pricing Low Despite Memory Inflation

    Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple’s iPhone makes up a majority of the firm sales, and Apple’s other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple’s sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

    Rating
    Price Target
     
  • The stock, metals, and crypto markets have been completely dislocated for four months, with each dancing to its own tune.

    The stock, metals, and crypto markets have been completely dislocated for four months, with each dancing to its own tune. Going back to the late 1960s, the S&P 500 and gold have been highly correlated at times and highly negatively correlated at other times. Over that period, gold and silver have had a very negative correlation with the U.S. Dollar Index (USD), as most of the great advances in the metals have occurred during long periods of dollar weakness, and vice versa. One might think that a weak USD would coincide with strong stock-market returns, but that's just not always the case. Starting in 2014, Bitcoin (BTC) was negatively correlated with the USD. The first two massive runs by BTC occurred when the USD was weak, while two of the BTC bear markets occurred when the USD was trending higher. That negative correlation seemed to break in 2024, and there have been periods of risk-on behavior when BTC has been highly correlated with the Nasdaq 100 (QQQ). Those times include 2017, March 2020 until November 2021, and a number of times since the end of the 2022 bear market. But the BTC and QQQ correlation has also been busted of late. BTC topped in October 2025 and has witnessed a nasty bear market, while the QQQ has gone sideways since October. John Murphy was the first technician to write about Intermarket Technical Analysis in his 1991 book, and he offers an important lesson: some correlations have (for the most part) lasted for decades and others simply last until they don't. Investors have to be flexible or the markets will throw them to the wolves. (Mark Arbeter, CMT)

     

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